Posts Tagged "Twitter"
Social Media Sales Tool 2.0: Facebook As An Effective Way To Leverage Sales
Do you feel like your Facebook sales and marketing strategy is not working and you’re wasting time with it? If so, you are not alone. quite a few companies gripe that they have developed company profile pages on Facebook and routinely post updates, but have not noticed this hard work convert into sales. A few companies have put up Facebook storefronts as well, but these efforts have likewise yielded limited success. So what should companies do to better leverage Facebook as a sales tool? For one, Facebook shouldn’t be considered as an annex of your web page, so don’t treat it like one. If you intend to convert your company’s...
Read MoreUse Social Media And Reach Your Target Market Successfully
The upheaval in various social media sites over the past few years has altered the online marketing strategy plans and budgets of quite a few businesses and created a change in their marketing focus to Facebook, Twitter, LinkedIn, YouTube, Myspace, digg, Stumbleupon, Ning, etc.. For expansion stage software businesses, this shift has been important because it’s cost-efficient, it affords greater reach, and you can get your users to perform a large chunk of your work by convincing them to talk about your product on social media before it’s even in the market! Social media is still a new thing to quite a few marketing managers. So, before you...
Read MoreTips to Managing a Successful Social Recruiting Campaign
While perusing startup recruitment related blogs, I came across an article written by Chris Brablc from Smashfly titled, “Why Social Recruiting Fails!” Over the past year, social recruiting has turned into an important aspect of my overall recruitment strategy as I work to develop OpenView’s network and database of candidates for the venture capital firm’s expansion stage portfolio companies. The article above was intriguing to me considering that it defines some prevalent reasons why social recruiting might fall short. So, thanks to Smashfly, I want to reveal some of them with you below, together with my own...
Read MoreSome Suggestions On Word-Of-Mouth Promotion For Your Business
Word of mouth, or the dissemination of information from one person to another, is a valuable marketing strategy tool for any expansion stage business. I find myself looking for suggestions from my colleagues, followers and friends more and more …and there is a reason why! Since we are all overwhelmed with a deluge of messages on a daily basis, we feel that recommendations from a friend are the simplest way to eliminate the noise and make an informed decision. I was pondering word of mouth marketing a lot this morning and how it affects my behavior. Already today (it is 10:11am), I tweeted asking for Boston area Optometrist recommendations and also...
Read MoreA Quick Glance At 5 Resolutions For B2B Social Media This Year
Image via CrunchBase I’m pleased that 2010 was a excellent year for me. I became part of the OpenView Venture Partners team and I learned more than I ever thought possible in a short period of time. At the close of 2010, I’ve listed some very crucial points for 2011 I believe fellow B2B Social Media marketers may find useful: 1) In 2011 I will not spam! Seems simple, however, sometimes even the most successful marketers overlook that customer engagement is all about connecting and conversing. Before writing each post, we must ask ourselves “Does this apply to/benefit my audience?” 2) I will display more personality in...
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