Posts Tagged "Twitter"

Social Media and the Nonprofit Sector

Posted by on Dec 30, 2011 in Social Networking | 0 comments

Social Media and the Nonprofit Sector

The usage of the internet and social media by nonprofit setups is skyrocketing. Nonprofit making organizations from all over the world are becoming privy to the benefits of the web. Many setups see the internet as tool for easy fundraising through web sites, Facebook, and Twitter. There are two kinds of social media networks : In-house and commercial. An in-house network is designed ‘in-house’ especially for use of members and supporters of that specific nonprofit or organization. A commercial site is site built and owned organization or enterprise. Facebook and Twitter commercial networks are the most heavily used by nonprofits, and not coincidentally, two...

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Content Marketing Strategy: What To Avoid In Social Media Marketing

Posted by on Jul 22, 2011 in Business Tips | 0 comments

Content Marketing Strategy: What To Avoid In Social Media Marketing

Social media has become a crucial component of a company’s online marketing strategy. Most organizations today have a Facebook, Twitter and LinkedIn page. These are excellent ways to communicate with customers and entice prospective customers; nonetheless, social media novices tend to make the following common blunders on their companies’ social media pages, which can be effortlessly avoided with a little attention to your content marketing strategy: Endorsing the organization too much. There will usually be a great dose of self promotion, but troubles come up when everything you post on your social sites is nothing but promotional updates. The point of having a...

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Why You Need Industry Knowledge To Power Your Sales

Posted by on Jun 17, 2011 in Business Tips | 0 comments

Why You Need Industry Knowledge To Power Your Sales

Pay attention all sales representatives: read, read and read some more. Among some of the greatest advice that I can give to a sales representative (particularly to a newbie ) is to remain as well-informed as possible when if it has anything to do with the industry that he/she is selling into. It sounds like a no-brainer, but unfortunately, it frequently gets overlooked. Why? It takes time and patience to sort through all of the information on the Internet , etc – and to be serious; most of us sales representatives possess a severe case of A.D.D. So what is it worth to take 20 minutes at the onset of your day to get updated on news in your...

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Why You Shouldn’t Link Your Twitter Account With LinkedIn

Posted by on Jun 3, 2011 in Social Networking | 0 comments

Why You Shouldn’t Link Your Twitter Account With LinkedIn

One of my greatest pet peeves is having my LinkedIn stream taken up by two to three people’s  tweets (My peers at OpenView Venture Partners will confirm this…I complain about it often). LinkedIn gives you the option to link your accounts, but this decision shouldn’t be taken lightly. Here are my top three factors why you SHOULDN’T link Twitter and LinkedIn: You tweet a lot, about various kinds of topics: That’s not a bad thing! Twitter is a wonderful online platform for sharing information, links and opinions on a large variety of topics. LinkedIn, on the other hand, is much more professionally focused. Though your...

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Proven Methods To Find Your Target Audience

Posted by on May 17, 2011 in Business Tips | 0 comments

Proven Methods To Find Your Target Audience

All business owners, regardless of on/off line, will tell you how important it is to know your target audience. In the following article we will be looking into three simple tips to help you know your target market in the best possible way. You will find your conversions are higher when you are marketing/advertising from the standpoint of product/service knowledge. Think about it, how can you ever convey the benefits of your product or service if you do not even know what they are? There is no way you can do a good job of presenting all the relevant facts about a product if there is no understanding of it. This will give you enough information to know that your target...

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