While my posts typically touch subjects such as content marketing, SEO and B2B social media, lately I’ve been reading a lot on another business topic that I’ve been compelled to give my reaction on. It has to do with allowing employees the privilege to work from home. My colleague Devon McDonald recently touched on this topic in an article concerning the advantages and disadvantages of managing sales teams that work remotely, and Fast Company posted a fun infographic just last week on how some employers proceed to making the decision. In this article, I want to focus only on the issue of local staff, as nowadays a lot of businesses already have remote employees...
Read MoreImage by TypeFiend via Flickr My friends get pretty jealous about me having an office in my home, saying it must be cool to be able to sit around in my sweats and do all sorts of errands during the day. Well, while there are definite perks to working from home – spending nothing on gas (a big benefit in $4/gallon San Francisco) and eating a healthy lunch that I prepare – it’s important to remember the work part in the work-from-home equation. For most of us with home offices, it’s key to our success to find ways to put the “office” back in “home office.” Reduce distractions. Here’s a scenario: even though you hate doing laundry, as soon as...
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