Understanding Word Count Obviously, word count alone won’t determine your search ranking, but it may be one of many factors to consider when writing for optimization. To understand what works, consider successful sites in your industry and follow their example. We can learn a lot from modeling industry leaders – how do they use keywords?, do H1 tags matter?, and how long are their posts? By doing so, we hope to garner Best Practices to improve our work and ultimately increase traffic and conversion on our own sites. First and foremost – you should write to provide value to the reader, not just to meet an arbitrary word count goal. Simply...
Read MoreImage by Thomas Hawk via Flickr Ok, so I just had a bad B-movie moment – think the BLOB – “The Blob” is about a huge gunk of alien matter that attacks a small town and destroys everything in its way. Many folks in traditional media are starting to view the blog in a similar vain. According to a FORTUNE article – “Freewheeling bloggers can boost your product—or destroy it. Either way, they’ve become a force business can’t afford to ignore.” As with any new medium, the boundaries of blogging are being tested. Employers are firing bloggers for writing about their companies and such, rather than learning how to...
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