Posts Tagged "Social media"
Why You Shouldn’t Link Your Twitter Account With LinkedIn
One of my greatest pet peeves is having my LinkedIn stream taken up by two to three people’s tweets (My peers at OpenView Venture Partners will confirm this…I complain about it often). LinkedIn gives you the option to link your accounts, but this decision shouldn’t be taken lightly. Here are my top three factors why you SHOULDN’T link Twitter and LinkedIn: You tweet a lot, about various kinds of topics: That’s not a bad thing! Twitter is a wonderful online platform for sharing information, links and opinions on a large variety of topics. LinkedIn, on the other hand, is much more professionally focused. Though your...
Read More5 Steps To Avoid Losing Prospects
You are losing present buyers; you are trying to reach out to prospective customers, but they seem indifferent to your product or service. You think something is wrong with your marketing strategy; or, perhaps something is wrong with your sales process? Or maybe it is neither of the two? Or is it both? Here are a number of common methods Marketing and Sales teams drive their potential clients away: Are you spamming them ? You have a drip campaign in place and your sales teams are calling your prospects relentlessly. You’ve also diversified into text messaging and automated calls. What you’re failing to consider is that no one enjoys being ...
Read MoreSocial Media Sales Tool 2.0: Facebook As An Effective Way To Leverage Sales
Do you feel like your Facebook sales and marketing strategy is not working and you’re wasting time with it? If so, you are not alone. quite a few companies gripe that they have developed company profile pages on Facebook and routinely post updates, but have not noticed this hard work convert into sales. A few companies have put up Facebook storefronts as well, but these efforts have likewise yielded limited success. So what should companies do to better leverage Facebook as a sales tool? For one, Facebook shouldn’t be considered as an annex of your web page, so don’t treat it like one. If you intend to convert your company’s...
Read MoreUse Social Media And Reach Your Target Market Successfully
The upheaval in various social media sites over the past few years has altered the online marketing strategy plans and budgets of quite a few businesses and created a change in their marketing focus to Facebook, Twitter, LinkedIn, YouTube, Myspace, digg, Stumbleupon, Ning, etc.. For expansion stage software businesses, this shift has been important because it’s cost-efficient, it affords greater reach, and you can get your users to perform a large chunk of your work by convincing them to talk about your product on social media before it’s even in the market! Social media is still a new thing to quite a few marketing managers. So, before you...
Read MoreTips to Managing a Successful Social Recruiting Campaign
While perusing startup recruitment related blogs, I came across an article written by Chris Brablc from Smashfly titled, “Why Social Recruiting Fails!” Over the past year, social recruiting has turned into an important aspect of my overall recruitment strategy as I work to develop OpenView’s network and database of candidates for the venture capital firm’s expansion stage portfolio companies. The article above was intriguing to me considering that it defines some prevalent reasons why social recruiting might fall short. So, thanks to Smashfly, I want to reveal some of them with you below, together with my own...
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