Posts Tagged "Social media"
Social Media and the Nonprofit Sector
The usage of the internet and social media by nonprofit setups is skyrocketing. Nonprofit making organizations from all over the world are becoming privy to the benefits of the web. Many setups see the internet as tool for easy fundraising through web sites, Facebook, and Twitter. There are two kinds of social media networks : In-house and commercial. An in-house network is designed ‘in-house’ especially for use of members and supporters of that specific nonprofit or organization. A commercial site is site built and owned organization or enterprise. Facebook and Twitter commercial networks are the most heavily used by nonprofits, and not coincidentally, two...
Read MoreTips to Avoid Crossing the Line in Social Recruiting
About the Author: Kyle is the HR Analyst at Software Advice – a company that reviews human resources and applicant tracking software. When it comes to using social media websites for recruiting – what we call social recruiting – how far is too far? Beyond learning the hard way what works and what doesn’t, there are some best practices emerging to help recruiters know when they’ve pushed the proverbial envelope too far. And hiring professionals are discovering a new line of recruiting applications and tools built into applicant tracking software to help them rise above the same old hashtag to better identify, connect with and place viable candidates. For...
Read MoreGoogle News Badges Spell the End for Junk Content Writers
Haven’t you ever questioned the authority of a Blogger, Tweeter or an independent analyst on certain topics and have wanted to verify if a news source authentic? In previous generations, most news and content was produced by publications, publishers, newspapers and media companies that chose and assigned qualified reporters and researchers to write and report on specific topics. Publications and media sources in these kinds of organizations were and keep on being incentivized to preserve highly qualified reporting staffs since one of their main assets is their loyal readership and/or viewer group. As a consequence, a majority of the content produced by these...
Read MoreContent Marketing Strategy: What To Avoid In Social Media Marketing
Social media has become a crucial component of a company’s online marketing strategy. Most organizations today have a Facebook, Twitter and LinkedIn page. These are excellent ways to communicate with customers and entice prospective customers; nonetheless, social media novices tend to make the following common blunders on their companies’ social media pages, which can be effortlessly avoided with a little attention to your content marketing strategy: Endorsing the organization too much. There will usually be a great dose of self promotion, but troubles come up when everything you post on your social sites is nothing but promotional updates. The point of having a...
Read Moree-Rewards acquires Conversition: A Marriage of Social Media and Market Research
Last week, e-Rewards bought social media market research agency Conversition. Conversition utilizes scientific principles to the collection and analysis of social media data. Its solutions include TweetFeel, MatterMeter and EvoListen. Its product EvoListen, which is at present under development, gathers data from online social media outlets; cleans, filters and weighs it, and then transforms the information into quantitative data sets. This will enable e-Rewards’ clientele to listen and analyze what clients are saying on social media. According to e-Rewards president and CEO, Chris Havemann, with more than half a billion consumers worldwide participating in social...
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