Posts Tagged "search"

The Update . . .

Posted by on Oct 25, 2008 in Search Engine Optimization | 0 comments

The Update . . .

Image via Wikipedia About a month ago, I mentioned that I had been neglecting this site and it was time to for an update. At the time (9/22), Dohertyassoc.com has a traffic rank of: 3,740,178. Currently, it is 1,969,422, so we’ve moved passed not quite 2.0 million sites traffic wise. Not bad, but still a long way from #1, eh? I’ve updated the look and feel of the site, and begun blogging more regularly. All good things when it comes to driving traffic. We went through our Google Analytics tool (Make Google Happy) to clean up redundant meta tags and errors. We are still in clean up mode. So, the next two items on the list are to update the blog software (we are...

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Make Google Happy

Posted by on Oct 6, 2008 in Search Engine Optimization | 0 comments

Make Google Happy

There are thousands of search engines out there, but only one commands 68% of the search market – So, yes you should aim to make Google happy. And Google is willing to help. If you care about your ranking on Google, then start at the beginning – Google’s webmaster tools. Start with diagnostic – what Google sees on your site that should be fixed. Start with Content analysis - See potential problems with site metadata, such as title and meta description information. There is an old adage about Cobbler’s children having no shoes – so big surprise – we’ve be a little remiss in keeping up with Google’s web tools. So by way of bad example – here are...

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Understanding Keywords

Posted by on Sep 2, 2008 in Search Engine Optimization | 0 comments

Understanding Keywords

Image via Wikipedia If you are like me, you’ve subscribed to the “if you build it they will come . . .” approach to web marketing. You’ve built or paid for a pretty website. You’ve made your global debut and now you sit and wait. And wait! One of the key elements to search engine optimization (SEO) is developing keywords. Simple you say. Maybe not. Recently I was working with client and we were discussing what keywords she wanted for her website. “Bookkeeping,” she boldly replied. We searched bookkeeping on Google (it has 65% of all traffic, so we tend use it as a barometer for search) – 20,900,000 responses for bookkeeping. Ugh – that’s a...

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If you can't beat it – Google it . . .

Posted by on Dec 21, 2004 in Search Engine Optimization | 0 comments

If you can't beat it – Google it . . .

Image by michperu via Flickr Several years ago, I received some very sage advice from my boss at the time, “Never bet against Microsoft.” This was at a time when Microsoft was facing anti-trust litigation. Needless to say, that proved to be very sound advice. I’d like offer similar sounding advice to you my dear reader – “Don’t bet against Google.” They said the IPO wouldn’t happen, it did. They said the market wouldn’t bear its share price, it has and continues to at more than double the initial offering price of $85. It has taken over the adword market, it is cataloging the world’s best libraries, and that’s just the tip of the...

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