Posts Tagged "search"

Microsoft chases Google

Posted by on Jul 6, 2009 in Search Engine Optimization | 0 comments

Microsoft chases Google

Image via CrunchBase Microsoft has launched its answer to Google. So far, Microsoft has not been able to break into the Google dominated search space, but knowing Microsoft they’re not likely to give up easy. So, should you spend a lot of effort optimizing for Bing? Well, not until demonstrate some market share, but it couldn’t hurt to submit your site to Bing. To submit your site to Bing: To request that Bing crawl your site, submit your site’s domain to http://www.bing.com/docs/submit.aspx. To submit your Sitemap: To submit an XML-based Sitemap for your site, copy and paste the below URL into the address bar of your browser–be sure to...

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Creating content

Posted by on Jun 25, 2009 in Websites | 0 comments

Creating content

Image via CrunchBase Often the hardest thing about blogging is thinking up content. Obviously, if you are launching a new product or service – there’s plenty to blog about. But, what if you are just working away – what can you possibly write about? Events and happenings in your industry or consider creating a calendar for your industry. Use Google Alerts to stay on top of relevant keywords and comment on media stories about your niche. Create a FAQ (Frequently Asked Questions) section to your blog to explain acronyms and common questions about your business. Seek a broad range of people for interviews, including industry leaders,...

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Ten Common Website Mistakes

Posted by on Feb 11, 2009 in Search Engine Optimization | 0 comments

Ten Common Website Mistakes

Image via Wikipedia Not enough inbound links – it is the the #1 way to build page ranking and increase visibility in organic search. Develop an link strategy to increase your rankings. Every title is just the name of your company – search engines read the title tag to get a sense of what the page is about. Pictures are not named – use Alt Tags to identify picture content, so searchers will find them in Google image search. All visual no text – the images are nice, but search engines want to read text. Try this tip – hit Cntl-A and what ever is not shaded is what the search engines see. Keywords don’t match text – this...

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Increasing Alexa rankings

Posted by on Dec 2, 2008 in Search Engine Optimization | 0 comments

Increasing Alexa rankings

Image via CrunchBase The two tools we use most to monitor our web efforts are Google Analytics and Alexa.com. The folks over at SiteProNews have done a good job summarizing 10 Free and Easy Ways to Improve Your Alexa Ranking, check it out. To be successful you need to be constantly measuring your progress towards your goals. Regularly measuring your website data will tell you what’s working, what needs to be changed and what’s missing. You can Download the Alexa Toolbar for free. Related articles by Zemanta Why Alexa Is More Important To Me Than Google Page Rank (wassupblog.com) Top 5 Web Tools and What They Do (directoryofkansascity.com) 30 SEO...

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Watching the Competition

Posted by on Nov 20, 2008 in Search Engine Optimization | 0 comments

Watching the Competition

Image via Wikipedia Another reason we love www.alexa.com is all the competitive analysis we can glean from the site. For those of you that don’t know, Alexa is a ranking site based solely on traffic. The more traffic you have, the higher the ranking (1 being the best). So naturally, this would be the place to look and see what other sites are doing to help boost their traffic. Enter in one of your keywords and see what pops up. Find a popular site (ranking closest to 1) and click on site info. From you here you can find Sites linking in – that may also be willing to link to you. Related links – Other websites you may not have known about....

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