Posts Tagged "Search Engine"
How A Great Search Engine Marketing Company Can Help You
Image via CrunchBase If you’re searching for an awesome Search Engine marketing company, it’s probably a good idea to locate somebody that works for the company to meet with you in person for a free consultation about what your Search Engine marketing needs are. The truth is when it comes to Search Engine Optimization , a lot of people do not really understand it. Some will tell you that the more backlinks you get the better your web page will rank. Well that’s only partly true but not completely true. Link Quality While that statement does have some truth, there is a lot more strategy involved...
Read MoreMicrosoft chases Google
Image via CrunchBase Microsoft has launched its answer to Google. So far, Microsoft has not been able to break into the Google dominated search space, but knowing Microsoft they’re not likely to give up easy. So, should you spend a lot of effort optimizing for Bing? Well, not until demonstrate some market share, but it couldn’t hurt to submit your site to Bing. To submit your site to Bing: To request that Bing crawl your site, submit your site’s domain to http://www.bing.com/docs/submit.aspx. To submit your Sitemap: To submit an XML-based Sitemap for your site, copy and paste the below URL into the address bar of your browser–be sure to...
Read MoreCreating content
Image via CrunchBase Often the hardest thing about blogging is thinking up content. Obviously, if you are launching a new product or service – there’s plenty to blog about. But, what if you are just working away – what can you possibly write about? Events and happenings in your industry or consider creating a calendar for your industry. Use Google Alerts to stay on top of relevant keywords and comment on media stories about your niche. Create a FAQ (Frequently Asked Questions) section to your blog to explain acronyms and common questions about your business. Seek a broad range of people for interviews, including industry leaders,...
Read MoreWant to know what Google sees?
Image via Wikipedia SEO Tip – Hit Ctrl-A when viewing a site. The areas in white are text, and thus readable by a search bot. Everything else is invisible in Google’s view. So, if your front page is all flash and graphics there is nothing to search. Also we tell the search bots what is on our site by using H1 tags and anchor text (the words you use in the link). Many of us use links like “click here” or “buy now” erroneously tell the search engine that the page we are linking to is about the keyword “click here.” You links should be about the keywords on the linked page – for instance “sf booking...
Read MoreMake Google Happy
There are thousands of search engines out there, but only one commands 68% of the search market – So, yes you should aim to make Google happy. And Google is willing to help. If you care about your ranking on Google, then start at the beginning – Google’s webmaster tools. Start with diagnostic – what Google sees on your site that should be fixed. Start with Content analysis - See potential problems with site metadata, such as title and meta description information. There is an old adage about Cobbler’s children having no shoes – so big surprise – we’ve be a little remiss in keeping up with Google’s web tools. So by way of bad example – here are...
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