Image via Wikipedia Not enough inbound links – it is the the #1 way to build page ranking and increase visibility in organic search. Develop an link strategy to increase your rankings. Every title is just the name of your company – search engines read the title tag to get a sense of what the page is about. Pictures are not named – use Alt Tags to identify picture content, so searchers will find them in Google image search. All visual no text – the images are nice, but search engines want to read text. Try this tip – hit Cntl-A and what ever is not shaded is what the search engines see. Keywords don’t match text – this...
Read MoreImage via CrunchBase We all spend plenty of money to launch our websites. We spend endless hours creating content and writing blogs. Why do we do this? Traffic, of course! Sadly, many small businesses subscribe to the “If we build it, they will come” brand of online marketing. Like anything else in your business, to see if something is working, you have to measure it. That’s where one of my favorite free web tools – Alexa.com – comes in. It provides you the page rank of your site (or any other site, for that matter), which reflects the amount of traffic running through your site. You’ve launched a new SEO campaign, is it...
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