The upheaval in various social media sites over the past few years has altered the online marketing strategy plans and budgets of quite a few businesses and created a change in their marketing focus to Facebook, Twitter, LinkedIn, YouTube, Myspace, digg, Stumbleupon, Ning, etc.. For expansion stage software businesses, this shift has been important because it’s cost-efficient, it affords greater reach, and you can get your users to perform a large chunk of your work by convincing them to talk about your product on social media before it’s even in the market! Social media is still a new thing to quite a few marketing managers. So, before you...
Read MoreA lot of business owners seem to be aware of the importance of affiliate referrals but usually do not know the best way to get on with generating affiliate referrals . Although, a lot of of us do it unwittingly, a lot of us have little to no consideration of the innate power and potency of a good business network . Studies show that during a subprime crisis, when many of the businesses are quickly filing for bankruptcy, approximately 80% of businesses that have an established social business network and are aware of the significance of networking for business, have survived almost intact, continuing their rise to the top. There are quite a lot of modes of networking...
Read MoreImage via CrunchBase We think it’s important to do more than simply tell you how to run your business , so we run our own online rustic decor site called Bear at Home. It gives us hands-on insight into what works and what doesn’t. We pass this experience on to you. Recently, we were asked about our social networking experiences. Would you mind taking a few minutes to tell me how you’ve been leveraging Facebook, Twitter, Linked In, Yelp, Blogs, Constant Contact, YouTube, MySpace, or Google AdWords to market Bear at Home? We use Facebook, Twitter, Linked In, Yelp, Blogs, Constant Contact and rarely Google Adwords. If feels like the hot...
Read MoreImage via CrunchBase Alexa.com has released the latest Top 10 Websites by Traffic. Google has taken over the #1 dethroning longtime holder Yahoo! Even more interesting is that Facebook has surpassed Yahoo!, as well. Google has three properties in the Top 10 with Google, YouTube and Blogger – do not underestimate the power of Google! Can’t think the folks over at Yahoo! are to happy about the slide. Also interesting is who no longer on the Top 10 – MySpace so two years ago – bye,bye. AOL? Who? What? Distant memory. Seriously, when was the last time you checked your Myspace account? Actually, MySpace is #11 and AOL is...
Read MoreImage by .Andy Chang. via Flickr A long, long time ago – at least in Internet years – the way to drive traffic to your site was write a blog. Check. Then we sent you a newsletter – opt in of course. You read it once or twice and you stopped reading. Don’t you love us? We linked to our business contacts on LinkedIn. Seems you already knew us. Then we were supposed to join MySpace. Check – met lot of twenty somethings, but not a lot of marketing bang for the buck. Then it was Facebook. Check – now we spend unthinkable amount of time trying to make what we are doing now sound interesting – do you really care that I am staring at my computer? Now, the...
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