You launched the business, you’ve built the website – and now you wait for the sales. And you wait. And you wait. Then you are introduced to the wonderful world of Search Engine Optimization – Meta Tags, Keywords and Pay Per Clicks (Need a refresher? – Internet Search Engine Rankings). Trying to buy visibility on the Search Engines can be an expensive, if not futile, process. The folks over at Aviva Directory have come up with a comprehensive list of tips using viral and guerrilla marketing tactics to create brand awareness on a tight budget – “Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups” While many of these...
Read MoreImage via CrunchBase As a small business owner, you just don’t have enough to do right? And I am here to tell you to do one more thing. Honest, it’s for your own good. Start a BLOG. Why? Because Search Engines love ‘em. If you are reading this, and I assume you are – duh! Then, you are experiencing a blog first hand. Simply put, a BLOG is a web log or an online journal. Simple, concise and often expressing the opinions of the site owner, they are a amazing marketing tool because get you higher rankings on search engines. BLOGS were sleepy little tools until the current election season. All of a sudden wannabe political pundits had a tool to...
Read MoreImage via Wikipedia Using Meta Tags and Search Engine Rankings to Make an Impact By Chris Freise So, you’ve built a website and posted it for the world to see. Having launched your global marketing campaign, just sit back and reap the rewards. Sounds too good to be true? That’s because it is. A successful website must be accessible to customers. So, unless customers can find your website, it doesn’t matter how amazing it is or how good your product is. In January 2003, there were more than 40 million commercial (.com) websites on the Internet, and the number is growing. With all that spam and cyber noise, how will you lead your customers to the treasure on...
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