Image via Wikipedia STOP WORDS Certain words, such as “the,” “a”, “if,” “of,” and “with,” are extremely common and don’t provide meaning for search relevancy. Most search engines don’t include them in their index, or database, of web page content. The stop words on your web pages are disregarded, as if those words didn’t exist in the text. Typically, this is a non-issue except when the stop word is crucial to the search – for example – when you are search for Pete Townsend’s band “The Who.” List of English Stop Words (list, PHP Array, MySQL Stop Words) Including a lot of stop words in your title tag dilutes the title tag’s...
Read MoreImage via Wikipedia Keyword density is how often your keywords show up in the text of your site. If they never show up – then the text and the keywords seem unrelated – if you over do it then it’s just a spam site. But as poor Goldilocks found out – it’s not always easy to get it just right. No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%. Google tends to like a lower keyword density, so err on the low side Related articles by Zemanta Keyword Density (ronmedlin.com) [SEO] How to Use keywords Effectively in Your...
Read MoreImage via CrunchBase Keyword density is how often your keywords show up in the text of your site. If they never show up – then the text and the keywords seem unrelated – if you over do it then it’s just a spam site. But as poor Goldilocks found out – it’s not always easy to get it just right. No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%. Google tends to like a lower keyword density, so err on the low side Related articles by Zemanta Keyword Density (ronmedlin.com) Can Too Much Keyword Density Be Interpreted as...
Read MoreImage via Wikipedia Not enough inbound links – it is the the #1 way to build page ranking and increase visibility in organic search. Develop an link strategy to increase your rankings. Every title is just the name of your company – search engines read the title tag to get a sense of what the page is about. Pictures are not named – use Alt Tags to identify picture content, so searchers will find them in Google image search. All visual no text – the images are nice, but search engines want to read text. Try this tip – hit Cntl-A and what ever is not shaded is what the search engines see. Keywords don’t match text – this...
Read MoreImage via Wikipedia SEO Tip – Hit Ctrl-A when viewing a site. The areas in white are text, and thus readable by a search bot. Everything else is invisible in Google’s view. So, if your front page is all flash and graphics there is nothing to search. Also we tell the search bots what is on our site by using H1 tags and anchor text (the words you use in the link). Many of us use links like “click here” or “buy now” erroneously tell the search engine that the page we are linking to is about the keyword “click here.” You links should be about the keywords on the linked page – for instance “sf booking...
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