Posts Tagged "Art of Warfare"

Know your enemy, know your self . . .

Posted by Doherty on May 17, 2010 in Book Club | 0 comments

Cover via Amazon Modern warfare writings (Sun- Tzu, The Art of Warfare) and traditional philosophy (Socratic teachings) identify the two key tenants of any business strategy: Know your enemy and know your self . . . Understanding your competition (the Enemy) allows you to understand the market, the opportunity and to proactively react to his strategies to gain market share. Whenever someone tells me “there is no competition,” I know immediately that entrepreneur doesn’t know his market. Knowing yourself helps you address your own short comings. if you can’t be the low cost provider due to lack of economies of scale or distribution...