Posts Tagged "Alexa Internet"

Meet Alexa

Posted by on Oct 1, 2008 in Search Engine Optimization | 0 comments

Meet Alexa

Image via CrunchBase We all spend plenty of money to launch our websites. We spend endless hours creating content and writing blogs. Why do we do this? Traffic, of course! Sadly, many small businesses subscribe to the “If we build it, they will come” brand of online marketing. Like anything else in your business, to see if something is working, you have to measure it. That’s where one of my favorite free web tools – Alexa.com – comes in. It provides you the page rank of your site (or any other site, for that matter), which reflects the amount of traffic running through your site. You’ve launched a new SEO campaign, is it...

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Broken Links

Posted by on Jan 29, 2008 in Business Tips | 0 comments

Broken Links

Image via Wikipedia “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. . .” Charles Darwin This is probably one of my favorite quotes. And its application to business is endless. These days, many businesses use the web as a primary tool for marketing. We spend fortunes and endless hours building our websites, creating links and then we forget about them. Did I mention change? That article in the NYTimes is gone, that link to the local Chamber is broken, that picture of your acceptance speech is missing – your visitors hit a dead end. You spend the time developing...

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