Search Engine Optimization

Understanding Word Count

Posted by on May 15, 2010 in Search Engine Optimization | 1 comment

Understanding Word Count

Understanding Word Count Obviously, word count alone won’t determine your search ranking, but it may be one of many factors to consider when writing for optimization.  To understand what works, consider successful sites in your industry and follow their example. We can learn a lot from modeling industry leaders – how do they use keywords?, do H1 tags matter?, and how long are their posts?  By doing so, we hope to garner Best Practices to improve our work and ultimately increase traffic and conversion on our own sites. First and foremost – you should write to provide value to the reader, not just to meet an arbitrary word count goal.   Simply...

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Microsoft chases Google

Posted by on Jul 6, 2009 in Search Engine Optimization | 0 comments

Microsoft chases Google

Image via CrunchBase Microsoft has launched its answer to Google. So far, Microsoft has not been able to break into the Google dominated search space, but knowing Microsoft they’re not likely to give up easy. So, should you spend a lot of effort optimizing for Bing? Well, not until demonstrate some market share, but it couldn’t hurt to submit your site to Bing. To submit your site to Bing: To request that Bing crawl your site, submit your site’s domain to http://www.bing.com/docs/submit.aspx. To submit your Sitemap: To submit an XML-based Sitemap for your site, copy and paste the below URL into the address bar of your browser–be sure to...

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Blogging matters

Posted by on Jun 23, 2009 in Search Engine Optimization | 0 comments

Blogging matters

Image via CrunchBase For those of you following our little traffic ranking exercise - When we started this exercise (9/22), Dohertyassoc.com had a Alexa traffic rank of: 3,740,178. In October, we had a traffic rank of 1,969,422, January 2009 was 1,183,946, April we had gotten to 869,376. Currently Doherty’s traffic rank is 1,696,815 So what happened? We got busy, and let the website slide and lo and behold – no new content, traffic slips. Related articles by Zemanta blogging tips from expert bloggers – build traffic and boost Alexa rank (thatgirlisfunny.com) Blogging Alexa (dave-lucas.blogspot.com) Site News: Alexa Traffic Rank...

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Keyword Density

Posted by on Mar 5, 2009 in Search Engine Optimization | 2 comments

Keyword Density

Image via Wikipedia Keyword density is how often your keywords show up in the text of your site. If they never show up – then the text and the keywords seem unrelated – if you over do it then it’s just a spam site. But as poor Goldilocks found out – it’s not always easy to get it just right. No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%. Google tends to like a lower keyword density, so err on the low side Related articles by Zemanta Keyword Density (ronmedlin.com) [SEO] How to Use keywords Effectively in Your...

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Search Engine Ranking Factors

Posted by on Mar 2, 2009 in Search Engine Optimization | 0 comments

Search Engine Ranking Factors

Image via Wikipedia Here’s a great analysis of many SEO topics which shows the most important factors as ranked by a group of 37 experts. Check it out – it might just be a good refresher http://www.seomoz.org/article/search-ranking-factors Related articles by Zemanta Take the SEOmoz 2010 SEO Industry Survey (marketingpilgrim.com) Social Media and SEO (onecoolsitebloggingtips.com) 5 Stellar Articles on SEO Basics (myventurepad.com) SEO Checklist: Every Blogger Should Follow (shoutmeloud.com) Share...

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Understanding Keyword Density

Posted by on Mar 1, 2009 in Search Engine Optimization | 0 comments

Understanding Keyword Density

Image via CrunchBase Keyword density is how often your keywords show up in the text of your site. If they never show up – then the text and the keywords seem unrelated – if you over do it then it’s just a spam site. But as poor Goldilocks found out – it’s not always easy to get it just right. No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%. Google tends to like a lower keyword density, so err on the low side Related articles by Zemanta Keyword Density (ronmedlin.com) Can Too Much Keyword Density Be Interpreted as...

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