DOHERTY/Associates/LTD

It’s not about building websites – it’s about building online businesses . . .

How many of you have a website? Uh huh. How many of you have updated it in the last month? Exactly. What is your page rank?, your Alexa ranking? or even your link building strategy? Not sure, call us we can help!

Building Online –

We assist clients in making the most of their web presence. Internet strategies are more than putting a website online and hoping for the best. Internet marketing includes web site design, communication plans, branding, search engine optimization, e-commerce solutions, pay per click and integration with existing business tools for inventory control and financial reporting. We emphasize content driven web sites with the latest search engine optimization techniques to target your customer base.

We know it takes more that a pretty home page to launch a successful site. We emphasize planning, research and critical analysis. And once it’s launched we work with you to develop the content and optimize the site.

Bottom line is you need to know that your strategy is working and that requires testing and measurement. What is you site rank? What kind of traffic visits the site? What is your bounce rate and why are they leaving?

Building Communities –

Stickiness is key. Your site should be a valuable resource to your visitors. If it’s not, why would they ever come back? You visitors are real people with real needs. Do you meet them? What do they like? Where do they hang out? Do the Tweet? Does it matter? It should!

You can spend gobs of money advertising on traditional media or you can go to the sites where your customers hang out. Social Networking sites that target your demographic can be a direct in. How are treating your Facebook buddies? Do you Tweet? Have you launched your Internet career on YouTube?

Building Businesses –

There are two types of websites – those that make money and those that are hobbies. Which is yours? Is your website adding to the bottom line or is just an online brochure? When you want to get serious about the Internet call us . . .

By the way – we don’t believe in “get rich” quick schemes – unless of course you thought up the scheme and have sold it to the lemmings. If it sounds too good to be true – it probably is. We will never promise to get you the #1 ranking overnight; we will never use Black Hat techniques to try to beat the system. Honestly, the system is pretty smart! But, what we will is guide you through a cost effective solution using the Internet to tap into customers around the world!

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I wouldn’t say they are dead. I like what Scott said. “They’re not feeling well”. Content is key when engineered properly for search engine optimization. Keeping in mind your title and descriptions in both the code and content do play a major role in your search engine optimization.

Izzy Macaluso

Keywords are not dead, but content is far more crucial in this ever-changing world of the search engine game. If you are delivering good content to your target market, no search algorithm can afford to ignore you!!

Sanjay Mehta

Meta tags are not 100% dead, but have very little weighting- for now. I suspect this was in response to keyword stuffing/abuse & the fact that they are not visible to the user and therefore not part of the user experience. IMHO SEO is about 3 things- in order:

1. Content- drives SERP & volume- still king.
2. Linking- drives popularity, although more challenging now with global “no-follows” on many social sites (i.e. flickr)
3. Site Architecture- drives accessibility. Building a well formatted, ‘bot friendly’ site

Marco Bailetti

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The web design is pretty – but is there anyone visiting? Do you know your bounce rate? We can help.

Send an email for a free 10 point analysis

info@ dohertyassoc.com

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We assist clients in making the most of their web presence. Internet strategies are more than putting a website online and hoping for the best. Internet marketing includes web site design, communication plans, branding, search engine optimization, e-commerce solutions, pay per click and integration with existing business tools for inventory control and financial reporting. We emphasize content driven web sites with the latest search engine optimization techniques to target your customer base.

It’s not about building websites – it’s about building online businesses . . .

How many of you have a website? Uh huh. How many of you have updated it in the last month? Exactly. What is your page rank?, your Alexa ranking? or even your link building strategy? Not sure, call us we can help!

Building Online –

We assist clients in making the most of their web presence. Internet strategies are more than putting a website online and hoping for the best. Internet marketing includes web site design, communication plans, branding, search engine optimization, e-commerce solutions, pay per click and integration with existing business tools for inventory control and financial reporting. We emphasize content driven web sites with the latest search engine optimization techniques to target your customer base.

We know it takes more that a pretty home page to launch a successful site. We emphasize planning, research and critical analysis. And once it’s launched we work with you to develop the content and optimize the site.

Bottom line is you need to know that your strategy is working and that requires testing and measurement. What is you site rank? What kind of traffic visits the site? What is your bounce rate and why are they leaving?

Building Communities –

Stickiness is key. Your site should be a valuable resource to your visitors. If it’s not, why would they ever come back? You visitors are real people with real needs. Do you meet them? What do they like? Where do they hang out? Do the Tweet? Does it matter? It should!

You can spend gobs of money advertising on traditional media or you can go to the sites where your customers hang out. Social Networking sites that target your demographic can be a direct in. How are treating your Facebook buddies? Do you have a MySpace page? Have you launched your Internet career on YouTube?

Building Businesses –

There are two types of websites – those that make money and those that are hobbies. Which is yours? Is your website adding to the bottom line or is just an online brochure? When you want to get serious about the Internet call us . . .

By the way – we don’t believe in “get rich” quick schemes – unless of course you thought up the scheme and have sold it to the lemmings. If it sounds too good to be true – it probably is. We will never promise to get you the #1 ranking overnight; we will never use Black Hat techniques to try to beat the system. Honestly, the system is pretty smart! But, what we will is guide you through a cost effective solution using the Internet to tap into customers around the world!

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• Banner Ads
• Pay Per Click

The advantage is paid inclusion immediately generates traffic to your site. However, if clicks don’t turn into sales, then paid inclusion can be very expensive. Any paid inclusion campaign should be monitored closely and measured regularly to insure there is a return on investment. Many companies have specialist who will help you set up campaigns and establish budgets. Their advice can be quite helpful.

The one thing to be careful of is allowing these companies to automatically reload your account. If you’re not paying attention, you can end up with huge charges to your credit card. I prefer to turn off that setting (not all companies allow you to do that – red flag in my book) and manually reload the account when the balances are used up.

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