Social Media and the Nonprofit Sector

The usage of the internet and social media by nonprofit setups is skyrocketing. Nonprofit making organizations from all over the world are becoming privy to the benefits of the web. Many setups see the internet as tool for easy fundraising through web sites, Facebook, and Twitter.

There are two kinds of social media networks : In-house and commercial. An in-house network is designed ‘in-house’ especially for use of members and supporters of that specific nonprofit or organization. A commercial site is site built and owned organization or enterprise. Facebook and Twitter commercial networks are the most heavily used by nonprofits, and not coincidentally, two of the most well-liked social networking sites on the web.

Non profit use of Facebook in association with web site is growing. Facebook is the commercial networking website most used by charities. 86% of non profits responding to the Non profit Social Network Survey, carried out by the Non-profitable Technology Network, use Facebook for fund-raising, awareness and pushing visitors to their own web sites. New non-profit making organizations are signing up each day, which is basically bad news to those previously using Facebook. It is reported that group and fan pages have actually seen a cut back in member numbers during the last year. Still as a marketing platform Facebook supplies access to 400 million members worldwide and has made a specific resource page to help nonprofit making organizations use the site.

Twitter is the social networking site with the largest increases in non-profit users. The average number of fans grew from 286 in 2009 to 1,792 supporters in 2010, that an increase of 627%. Sixty percent of non-profit making organizations from the same survey were using Twitter, many in association with Facebook to extend their support base.

So what is it precisely that non-profits hope to get out of using the internet?

• Twitter, Facebook and Weblogs help to open nonprofit making organizations up, showing the public what is needed to carry out the work they do and their necessity for support.

• Sociable Networks and professional Networks can help smaller connect with other charities in their industry.

• Promotion of events and campaigns.

• Fund raising and sustaining donor connection.

• Discovering volunteers, employees, and supporters from overseas and in various sectors of the community.

Non-profits which appear to be the most pleased with their results of using social media and websites are also the nonprofit making organizations which commit the most resources, time and staff. This shows that in spite of the assumption that the web is easy fundraising, some talents and resources are needed to employ social media and the internet. It seems that planning a web page and making a facebook page isn’t really enough to supply good web marketing. 84.9% of survey respondents to the Non-profitable Social Network Survey reported employing only of a full time staff member to web and social selling.

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