Selling Your Business

Selling Your Business: What You’ll Give to Your California Business Broker

When you start your process with an M&A Advisor (California Business Broker) to sell your business, he or she will ask you a number of questions about your business and your goals. There are two key reasons we ask so many questions:

• Your California Business Broker needs everything that is vital to the buyer. This makes the process faster and makes everything work more smoothly and ensures that the buyer won’t have any objections.
• Your broker will also need the data for the marketing of your business.

To be ready is to be successful. The goal is to get everything ready from the get-go before the buyer, bankers and investors ask for the information. This is how we’ll make sure that the deal runs smoothly, and it’s how we’ll make sure that you come away with the best deal, and that we close the deal.

What You’ll Provide About Your Company

What you see next is a partial outline of the data you’ll provide about your business when we get things rolling.

Company Organization and History

• The full history and timeline of your company
• How your business is structured, and the ownership
• Your latest organization chart
• A copy of your most important staff, any issues you might have about your employees, and what these people do on a day-to-day basis

Information About Your Products and Services

• Make a copy of your primary products and services
• Write a total description of these services and products
• Now, write the history of these same services and products
• And prepare a Competitive analysis
• Get all your licences, patents, etc. arranged
• Make sure that you’ve got your product delivery mechanisms well-defined
• Put all your warranties in the open
• And, make a complete assessment of your technology

An Assessment of Your Industry

• Write a general of your industry
• Discuss the different trends that are happening in your industry
• Describe what you see for the future of your industry
• Describe the demographics of your industry
• Discuss the general concerns of your industry

Understanding a bit about Your Customers

• Who are your primary customers?
• How do they pay you?
• Have you recently lost any key customers?
• What new key customers have you added recently?
• What is the buying cycle of your primary customers

Getting to the bottom of your Sales and Marketing

• Let us see your sales and marketing plans
• Provide a detailed description of your marketing and sales tactics
• Discuss your sales force with us
• What type of promotion and advertising do you do?
• Describe your distribution channels in full.

What About Your Competition?

• Who are your most important competitors?
• Will your primary accounts go to the competitors?
• How do you think your competition will react?

And, There’s More…

You’ll also provide details about:

• Your Vendors and Suppliers
• Your facility and buildings
• Everything about your equipment
• Significant information/data about you
• And, finally, you’ll provide detailed data about your business, financial records, and inventory

Summary

As you can see, our data investigation goes both deep and broad. When selling a business, we try to make the process simple, and that requires as much information about your company up front as possible. This guarantees that the buyer will have all the information he or she needs to breeze through the due diligence process and will come to closure more quickly. As business brokers and M&A Advisors, we want to make sure that the selling process goes as smoothly as possible.

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