Recently, we launched a new DBA. Because we registered it with the City, it was avilable for all those who market to new businesses. Within days a flurry of junk mail ensued and no less than 4 telephone books showed up. In the Age of the Internet, why on earth are we producing telephone books and more importantly why are we chopping down trees so that I can recive 4 new telephone books? It was a DBA, which means I already have the other telephone books from the existing business. We can opt out of junk emails, but when do we get to opt out of junk mail. I realize I am dangerously close to becoming Kramer when he tried to stop the Pottery Barn ...
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