Posts made in March, 2009
What do you do different?
Image via Wikipedia I teach business planning to entrepreneurs. What do you do different? This is always the first question I ask. Are you faster? Cheaper? Better? Understanding how we differentiate ourselves in the market is key to developing a successful marketing strategy and ultimately a successful business. If your customers have three options (or some amazing multiple thanks to the Internet) why do they do business with you? Why do they come back? Do they come back? One of the key ways a new business can differentiate itself is through customer service. Call any major corporation for assistance and if you are lucky enough to get a human – you are...
Read MoreDisadvantaged Business Enterprise
Image via Wikipedia The California Department of Transportation (Caltrans) has just received conditional approval from the Federal Highway Administration (FHWA) to immediately implement its Federal Fiscal Year (FFY) 2009 Disadvantaged Business Enterprise (DBE) Goal and Methodology. The 2009 Goal and Methodology provides for a 6.75 percent race-conscious goal and a 6.75 percent race-neutral goal for an overall 13.5 percent program goal. With the recent enactment of the American Recovery and Reinvestment Act (ARRA) of 2009 and the increase in transportation contracting opportunities it will bring, the urgency for Caltrans to implement contract goals has...
Read MoreKeyword Density
Image via Wikipedia Keyword density is how often your keywords show up in the text of your site. If they never show up – then the text and the keywords seem unrelated – if you over do it then it’s just a spam site. But as poor Goldilocks found out – it’s not always easy to get it just right. No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%. Google tends to like a lower keyword density, so err on the low side Related articles by Zemanta Keyword Density (ronmedlin.com) [SEO] How to Use keywords Effectively in Your...
Read MoreSearch Engine Ranking Factors
Image via Wikipedia Here’s a great analysis of many SEO topics which shows the most important factors as ranked by a group of 37 experts. Check it out – it might just be a good refresher http://www.seomoz.org/article/search-ranking-factors Related articles by Zemanta Take the SEOmoz 2010 SEO Industry Survey (marketingpilgrim.com) Social Media and SEO (onecoolsitebloggingtips.com) 5 Stellar Articles on SEO Basics (myventurepad.com) SEO Checklist: Every Blogger Should Follow (shoutmeloud.com) Share...
Read MoreUnderstanding Keyword Density
Image via CrunchBase Keyword density is how often your keywords show up in the text of your site. If they never show up – then the text and the keywords seem unrelated – if you over do it then it’s just a spam site. But as poor Goldilocks found out – it’s not always easy to get it just right. No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%. Google tends to like a lower keyword density, so err on the low side Related articles by Zemanta Keyword Density (ronmedlin.com) Can Too Much Keyword Density Be Interpreted as...
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Understanding eCommerce
- Burning Out in Your Business
- Networking for Introverts
- Is your website mobile friendly?
- Discount Codes, Promo Codes and Money Back Rewards
- 5 video marketing tips
- Why Is Having a Mobile Phone Website Critical to Your Online Success?
- Turn Traffic To Product Sales
- 10 Great Ideas for the Startup Internet Business
- Google Search Plus Your World Introduces The Social Trend For SEO
- A Few Simple ways to Start Succeeding Online