Posts made in March 9th, 2009

Being different

Posted by on Mar 9, 2009 in Business Tips | 0 comments

Being different

Image by Joriel “Joz” Jimenez via Flickr Remember when you were a kid all you wanted to do was fit in.  Be like everyone else.  Not that you’re an entrepreneur – the last thing you want to do is be like everyone else.  What makes you so special? Kinda has a different ring to it now that you’re are no longer in the third grade, eh? What do you do different? I teach business planning to entrepreneurs. What do you do different? This is always the first question I ask. Are you faster? Cheaper? Better? Understanding how we differentiate ourselves in the market is key to developing a successful marketing strategy and ultimately a...

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What do you do different?

Posted by on Mar 9, 2009 in Entreprenuers | 0 comments

What do you do different?

Image via Wikipedia I teach business planning to entrepreneurs. What do you do different? This is always the first question I ask. Are you faster? Cheaper? Better? Understanding how we differentiate ourselves in the market is key to developing a successful marketing strategy and ultimately a successful business. If your customers have three options (or some amazing multiple thanks to the Internet) why do they do business with you? Why do they come back? Do they come back? One of the key ways a new business can differentiate itself is through customer service. Call any major corporation for assistance and if you are lucky enough to get a human – you are...

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