Pricing – in THIS economy?

As I look at my projections for 2009 I am trying to figure out how to maintain profitability in this challenging economy. And while I haven’t raised my prices in a while now, this sure doesn’t feel like the climate to raise prices . . . so how do I navigate this and make sure I stay a FIT business?

For my business, I am looking long and hard about HOW I price – instead of just thinking of our services as traditional hourly rate I am starting to explore pricing that is based on the value we deliver to clients. That gives us an incentive to become more efficient for our clients without constantly eroding our own income. I want to move to a healthy environment in which my interests and my clients interests are completely aligned. And I want to make sure we are creating customer delight always, not encouraging clients to ask why we spent 15 minutes doing one thing or another . . .

So on my short list is Ronald J. Baker’s Pricing on Purpose: Creating and Capturing Value . . . check it out! I think FIT businesses need to reflect on how they price themselves. Join me in talking through how we can all improve our bottom lines, even in a challenging economy!

http://www.pbcsf.com/

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