How often should I update my blog?

This probably the question we get the most. We recommend that you update your blog at least once a week. That ensures there is fresh content for both your readers, as well as the search engines. We write our business blogs because we want potential customers to do something – hire us, buy from us, etc. Make sure there is a call to action in everything you post – such a “Contact Us to Learn More” and make it easy to do o by adding a link to your email address or to your website.

When you write an article – break it up into sound bites (say 250-300 words) and then post it as installments on your blog – a 1,200 word article can yield 4 blog entries.

Another time saving tip is to write 2 or 3 entries at a time. When the ideas are flowing go with it. You can then schedule the posts for various times during the week ensuring fresh content for the next week or two.