Posts made in December 10th, 2008

SEM or SEO?

Posted by Doherty on Dec 10, 2008 in Internet Strategies, Search Engine Optimization | 0 comments

Image by marciookabe via Flickr After awhile all the letters start sound alike. Search Engine Marketing (SEM) is the broad term used to describe the efforts to drive traffic to your site. While Search Engine Optimization (SEO) are tactics to make your site more web search friendly to increase organic (non paid) rankings, SEO is a subset of SEM. In addition to SEO, SEM includes Paid Inclusion - Banner Ads Pay Per Click The advantage is paid inclusion immediately generates traffic to your site. However, if clicks don’t turn into sales, then paid inclusion can be very expensive. Any paid inclusion campaign should be monitored closely and measured regularly...