The O24Biz! Product Capabilities deliver seamless management of all business sales channels while integrating in Back-Office and Front-Office functions to streamline operations. The modules are primarily aimed at meeting the needs of product based businesses – Wholesale, Retail, E-Commerce, Distribution, Resellers and related businesses are examples of types of business categories that can take full advantage of the broad set of capabilities and the unique value proposition that the O24Biz! solution brings to the marketplace.

o24biz

Affordable Business Solution Suite designed to meet the needs of growing businesses

O24Biz – Product & Deployment

Part of my morning ritual is sipping coffee and glancing through the blogs, as I try to jolt myself to consciousness. It’s a good way for me to keep up with what my competitors are up to. So, imagine my surprise when I realized I was the main topic of a competitor’s blog and that he hated me. Seriously, he wrote that he “hated” me and went to go on to say he hated all SF bloggers. And get ready for this, he says that the only reason we blog is self-promotion. Well, duh!

Don’t get me wrong, I do enjoy blogging. But, let’s be honest it is about self promotion. I blog with the hopes that you find my insights so profound that you can’t get to the phone fast enough to hire our firm. No need to push, there’s plenty to go around . . .

In his diatribe expounding on our negative virtues, he managed to mention our company name twice, our blog three times and was even kind enough to offer the respective URLs. Normally, I have to beg for such coverage. And while some make take his word for our evilness, others will visit us to see what the fuss is about and ultimately drive traffic to our site. Cool.

If you’re like me, your first instinct is to respond. Don’t, unless there is something factually inaccurate. He is simply stating his feelings, nothing to negate there. Don’t try to fix it. While to the best of my knowledge, I’ve never met this person – I doubt there is anything I’m going to say that will change his mind about me, SF Bloggers or SF in general (which is quite lovely for the record!).

If someone blogs negatively about you –

• Respond only if there are any factual inaccuracies being conveyed.
• Avoid a flame war; you only get dragged into the mud.
• Remember, it’ still publicity!

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• Identity Crisis (domainmacher.com)

We assist clients in making the most of their web presence. Internet strategies are more than putting a website online and hoping for the best. Internet marketing includes web site design, communication plans, branding, search engine optimization, e-commerce solutions, pay per click and integration with existing business tools for inventory control and financial reporting. We emphasize content driven web sites with the latest search engine optimization techniques to target your customer base.

It’s not about building websites – it’s about building online businesses . . .

How many of you have a website? Uh huh. How many of you have updated it in the last month? Exactly. What is your page rank?, your Alexa ranking? or even your link building strategy? Not sure, call us we can help!

Building Online –

We assist clients in making the most of their web presence. Internet strategies are more than putting a website online and hoping for the best. Internet marketing includes web site design, communication plans, branding, search engine optimization, e-commerce solutions, pay per click and integration with existing business tools for inventory control and financial reporting. We emphasize content driven web sites with the latest search engine optimization techniques to target your customer base.

We know it takes more that a pretty home page to launch a successful site. We emphasize planning, research and critical analysis. And once it’s launched we work with you to develop the content and optimize the site.

Bottom line is you need to know that your strategy is working and that requires testing and measurement. What is you site rank? What kind of traffic visits the site? What is your bounce rate and why are they leaving?

Building Communities –

Stickiness is key. Your site should be a valuable resource to your visitors. If it’s not, why would they ever come back? You visitors are real people with real needs. Do you meet them? What do they like? Where do they hang out? Do the Tweet? Does it matter? It should!

You can spend gobs of money advertising on traditional media or you can go to the sites where your customers hang out. Social Networking sites that target your demographic can be a direct in. How are treating your Facebook buddies? Do you have a MySpace page? Have you launched your Internet career on YouTube?

Building Businesses –

There are two types of websites – those that make money and those that are hobbies. Which is yours? Is your website adding to the bottom line or is just an online brochure? When you want to get serious about the Internet call us . . .

By the way – we don’t believe in “get rich” quick schemes – unless of course you thought up the scheme and have sold it to the lemmings. If it sounds too good to be true – it probably is. We will never promise to get you the #1 ranking overnight; we will never use Black Hat techniques to try to beat the system. Honestly, the system is pretty smart! But, what we will is guide you through a cost effective solution using the Internet to tap into customers around the world!

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• How to bring customers to your website (slideshare.net)
• Social Bookmarking – Harnessing The Internet Communities to Bring Visitors to Your Website (wealthyways4you.com)
• E Marketing (slideshare.net)

• Banner Ads
• Pay Per Click

The advantage is paid inclusion immediately generates traffic to your site. However, if clicks don’t turn into sales, then paid inclusion can be very expensive. Any paid inclusion campaign should be monitored closely and measured regularly to insure there is a return on investment. Many companies have specialist who will help you set up campaigns and establish budgets. Their advice can be quite helpful.

The one thing to be careful of is allowing these companies to automatically reload your account. If you’re not paying attention, you can end up with huge charges to your credit card. I prefer to turn off that setting (not all companies allow you to do that – red flag in my book) and manually reload the account when the balances are used up.

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• Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004 (searchenginewatch.com)
• Business Professionals Invited to Learn how to Use Search Engine Marketing (prweb.com)
• ‘Integrating Search Within the Overall Marketing Mix:Best Practices’ Presented at Search Marketing Now, April 15, 2010, 1 PM EDT (prweb.com)