Posts made in December, 2008
Customer Acquisition is Good Business, but Keeping Them Happy is Important
During the expansion stage, so much of building a business focuses on acquiring customers. In order to facilitate expansion, after all, companies must continue to grow sales and revenue. One obvious way to accomplish this is to continue to look for and get new customers. But the one issue that’s sometimes lost in that course of action is an equally important need to maintain the customer’s loyalty and happiness. That’s especially critical for expansion stage software companies, whose marketplace is often filled with lookalikes and wannabes in a very transparent web environment. For those...
Read MoreO24Biz
Image via Wikipedia The O24Biz! Product Capabilities deliver seamless management of all business sales channels while integrating in Back-Office and Front-Office functions to streamline operations. The modules are primarily aimed at meeting the needs of product based businesses – Wholesale, Retail, E-Commerce, Distribution, Resellers and related businesses are examples of types of business categories that can take full advantage of the broad set of capabilities and the unique value proposition that the O24Biz! solution brings to the marketplace. Affordable Business Solution Suite designed to meet the needs of growing businesses O24Biz –...
Read MoreFeeling the Love, NOT!
Image via Wikipedia Part of my morning ritual is sipping coffee and glancing through the blogs, as I try to jolt myself to consciousness. It’s a good way for me to keep up with what my competitors are up to. So, imagine my surprise when I realized I was the main topic of a competitor’s blog and that he hated me. Seriously, he wrote that he “hated” me and went to go on to say he hated all SF bloggers. And get ready for this, he says that the only reason we blog is self-promotion. Well, duh! Don’t get me wrong, I do enjoy blogging. But, let’s be honest it is about self promotion. I blog with the hopes that you find my insights so profound that you...
Read MoreInternet Strategies
Image via CrunchBase We assist clients in making the most of their web presence. Internet strategies are more than putting a website online and hoping for the best. Internet marketing includes web site design, communication plans, branding, search engine optimization, e-commerce solutions, pay per click and integration with existing business tools for inventory control and financial reporting. We emphasize content driven web sites with the latest search engine optimization techniques to target your customer base. It’s not about building websites – it’s about building online businesses . . . How many of you have a website? Uh huh. How many of you...
Read MoreSEM or SEO?
Image by marciookabe via Flickr After awhile all the letters start sound alike. Search Engine Marketing (SEM) is the broad term used to describe the efforts to drive traffic to your site. While Search Engine Optimization (SEO) are tactics to make your site more web search friendly to increase organic (non paid) rankings, SEO is a subset of SEM. In addition to SEO, SEM includes Paid Inclusion - Banner Ads Pay Per Click The advantage is paid inclusion immediately generates traffic to your site. However, if clicks don’t turn into sales, then paid inclusion can be very expensive. Any paid inclusion campaign should be monitored closely and measured regularly...
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Understanding eCommerce
- Burning Out in Your Business
- Networking for Introverts
- Is your website mobile friendly?
- Discount Codes, Promo Codes and Money Back Rewards
- 5 video marketing tips
- Why Is Having a Mobile Phone Website Critical to Your Online Success?
- Turn Traffic To Product Sales
- 10 Great Ideas for the Startup Internet Business
- Google Search Plus Your World Introduces The Social Trend For SEO
- A Few Simple ways to Start Succeeding Online