Image via Wikipedia Many of our clients have impressive websites and blogs on which they have lavished huge amounts of money, time and love. So I ask, “Is it working?” Typically, we get an answer along the lines of: “I think so.” “And how do you measure your website’s success?” No response. In business, we measure and analyze everything. We pour over receivables and agings, we slice and dice sales data but our websites – well, we figure if they are up they must be working. Really? Like everything else, you have to measure an activity to see what is working and to determine what needs an adjustment. Alexa.com let’s us...
Read MoreImage via Wikipedia Another reason we love www.alexa.com is all the competitive analysis we can glean from the site. For those of you that don’t know, Alexa is a ranking site based solely on traffic. The more traffic you have, the higher the ranking (1 being the best). So naturally, this would be the place to look and see what other sites are doing to help boost their traffic. Enter in one of your keywords and see what pops up. Find a popular site (ranking closest to 1) and click on site info. From you here you can find Sites linking in – that may also be willing to link to you. Related links – Other websites you may not have known about....
Read MoreImage via Wikipedia Have you tried desktop sharing yet? There are many simple, free tools that are available. What I really love about desktop sharing is that it makes it really easy to go through a small question, challenge or problem. It is also a great training tool – people can watch EXACTLY how to do things in a particular program . . . and while I am very fond of writing up procedures, I find that many people are visual learners – they really learn how to do something by seeing it in action and then being able to repeat those tasks . . . So which solution is best for you? I have tried several so far. Yugma has been a pretty good one that I...
Read MoreView Larger Map The Business Outreach Committee has introduced a Contracting Newsletter to assist DBE and SBE firms in doing business with Bay Area Transportation Agencies. It will provide one document that offers links to agency procurement information, information on upcoming DBE and SBE events, and agency contact information for AC Transit; BART; Central Contra Costa Transit Authority; Golden Gate Bridge, Highway and Transportation District; Metropolitan Transportation Commission; San Francisco Municipal Transportation Agency; SamTans; and VTA. Newsletter Related articles by Zemanta BART plans to hold line on fares (sfgate.com) San Francisco Board of Supervisors and...
Read MoreDogpatch, San Francisco Related articles by Zemanta Come see me discuss startup PR at Dogpatch Labs (tickets) (venturebeat.com) Public cool on naming street after Willie Brown (sfgate.com) Parkzing reminds entrepreneurs (and everyone else) about their parking tickets (venturebeat.com) Snarky Signs at Just For You Cafe in San Francisco (laughingsquid.com) Group tries to boost S.F. manufacturing (sfgate.com) Share...
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